作品名称 I 云南普洱茶·青(小罐礼盒装)
品牌持有 I 云南西双版纳蔚蓝天茶叶有限公司
设计机构 I 彭狮包装设计工作室
设计总监 I 彭伟
插画绘制 I 李郑昆
产品开发 I 邢雯
项目管理 I 解云
这是为蔚蓝天茶叶公司旗下古树茶，打造的第二款品牌包装，其设计延续以往的设计资产。产自中国云南特磨古道的古树茶，其茶山坐落于高海拔山间，常年云雾缭绕，风景如画。该品牌采摘的古树茶，有的高达百年古树藤，需要搭梯子才能完成采摘。因此我们为产品绘制了一副当地地貌与人文采茶的梦幻场景，其间穿插孔雀、大象等当地动物，从而展现人与自然和谐共存的关系，这也是中国茶文化的精神：茶要天然有机，生活要淡泊宁静，虚怀若谷。
This is the second brand packaging created for the ancient tree tea under the Blue Sky Tea Company, and its design continues the previous design assets. The ancient tree tea produced on the Temo Ancient Road in Yunnan, China, is situated in the high-altitude mountains, surrounded by clouds and mist all year round, with picturesque scenery. The ancient tree tea harvested by this brand, some of which have a hundred year old vine, requires a ladder to complete the harvesting. Therefore, we have created a dreamy scene of local landforms and cultural tea picking for our product, interspersed with local animals such as peacocks and elephants, showcasing the harmonious coexistence between humans and nature. This is also the spirit of Chinese tea culture: tea should be natural and organic, life should be calm and tranquil, and humble.
设计以青字为品牌系列视觉语言体现：普洱茶树常青，青为自然之百态，也为采茶人内心一心向自然。从而概括天然有机的品牌理念和超迈脱俗、追求返璞归真的东方韵味。黑白的铁盒与外盒暗含太极黑白平衡哲学，一茶一世界，一壶一人生的茶文化。
The design of the brand series is based on the visual language of green characters, reflecting the evergreen nature of ancient trees and the wholehearted pursuit of nature by tea pickers. Thus summarizing the brand concept of natural and organic, as well as the oriental charm of being extraordinary and pursuing a return to simplicity. The black and white iron box and outer box imply the philosophy of Tai Chi black and white balance, a tea culture of one tea, one world, one pot, one life.
整体设计尽可能淡泊儒雅，从而彰显茶叶本身的东方韵味。外盒的绑带与金属标展现了中国礼仪之邦的文化礼节，上盖浅浅印刷完整的插画。一杯香茗，一品幽香，让收礼之人赏画品茶。从而全方面地表达中国云南特磨古道的古树茶，有着一种平心静气、清旷自若的淡泊，永远保持着一种与世无争的境界。
The overall design should be as simple and elegant as possible, highlighting the oriental charm of the tea itself. The straps and metal labels on the outer box showcase the cultural etiquette of China's state of etiquette, with a complete illustration printed in light on the top. A cup of fragrant tea, a delicate fragrance, let the recipient appreciate the painting and taste the tea. Thus, it comprehensively expresses the ancient tree tea of the Temo Ancient Road in Yunnan, China, which has a calm and tranquil, clear and composed demeanor, always maintaining a state of being independent from the world.
